Brand Ambassadors

Currently there is an interesting debate going on India about who should be the brand ambassador of Rio Olympics , 2016 .Movie stars are being chosen as they have an insurmountable appeal in Indian society .

It is being argued that brand ambassadors  either contribute , participate or promote the product that they are being chosen for  and  which does not seem justified in the present selection .

Bollywood currently is the largest movie industry in the world .They create magic and sell dreams on screen . Indian masses  identify and eulogize  them . But off screen they are as human  as other  distinguished people from other walks of life .

We need introspection and promotion of other achievements in our society .Our young people should chase real dreams not mirages so that the chasm between non credible India and incredible India is little less .

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